SEO Assignment

The target audience for this website is individuals with a feminine aesthetic, ranging from 16 to 36 years old who appreciate the colour pink and have an affinity for aesthetically pleasing and charming elements.

The objectives of this website are:

  • To present a visually appealing and comprehensive display of our glam picnic packages and themes.
  • To build brand awareness and engagement with the target audience through visually appealing images and client testimonials.
  • To encourage website visitors to seamlessly connect with us by guiding them to explore and engage with our vibrant social media channels.

Initial Keyword Search

These keywords are relevant to my primary target audience:

  1. Picnic on the Beach
  2. Birthday Celebration
  3. Pink Lovers
  4. Sunset
  5. Pink Activities
  6. Picnic
  7. Event Planner
  8. Party Decorations
  9. Beach Activities
  10. Feminine Aesthetic

Chosen Keywords

Of those keywords, I have chosen picnic on the beach and sunset, I feel they fit naturally within my website and its content.

Picnic on the beach has 500 monthly searches which indicates a reasonable search volume. While it might not be extremely high, it suggests that there is consistent interest in this activity and this activity is exactly what we provide. The competition for this keyword is also low therefore making it easier for us to rank higher in search engine results.

Sunset has 50,000 monthly searches which demonstrates a significant search volume, indicating a strong interest in this topic among the local audience in Abu Dhabi. High search volume means there’s a substantial audience actively seeking information related to sunsets. Also the low bid associated with the keyword suggests that businesses can potentially acquire traffic related to sunset at a lower cost compared to keywords with higher bids. This makes it cost-effective for businesses looking to run paid advertising campaigns.

I contemplated incorporating event planner into my SEO strategy due to its substantial search volume. However, I refrained from using it as I perceived the term to be overly broad and potentially less targeted for the specific audience I aim to attract.

Table of Results