Website Brief

My new site will be a brochure site about event setups in Abu Dhabi. It will focus on the following target audiences:

  1. Individuals with a feminine aesthetic, ranging from 16 to 36 years old who appreciate the colour pink and have an affinity for aesthetically pleasing and charming elements.
  2. Families seeking a curated and themed ambiance for their parties and gatherings.
  3. Couples aspiring for a romantic and intimate evening.

The domain name I have chosen is glamitup.events and I registered it for a cost of $72 per year – included in the premium package that was purchased.

I will take the premium hosting package from GoDaddy at a cost of $72 per year.

My site will have the following functionalities:

  1. Information Display
  2. Static Content
  3. Social Media Integration
  4. Contact Information
  5. Product/Service Showcase

I will measure the success of my new site using the following KPIs

  1. Building Brand – the number of new visitors and sessions. The average session duration and the engagement and bounce rate. Brand mentions and sentiment and branded search volume.
  2. Lead Generation – CTA engagement and conversion, email engagements from potential customers and tracking sales metrics.
  3. Impart Information – traffic and engagement, gathering user feedback and CTA metrics.

What makes this business unique, special and different is

  1. There are not many other businesses like this in Abu Dhabi.
  2. We have partnered with local restaurants to provide customers with discounted food prices and free delivery. We have also partnered with art studios who can provide candle making and painting workshops along with the setup.
  3. We provide exceptional customer service. Many of our customers are returning customers or have been recommended by a friend.

I will try to express this in the website by adding testimonials from previous customers, highlighting the extra services that we provide and uploading visually striking images.

Three competitor sites are

  1. www.hafla.com
  2. perfectpartyeventsae.com
  3. nooraevents.com

Of these I like perfectpartyeventsae.com as it is very user-friendly. The website has clear navigation menus and an intuitive structure that makes it easy for users to find information. It also has engaging visuals, quality content and easy access to contact information.

The style of my site will be elegant, visually captivating and modern.

Other sites that I perceive to be elegant, visually captivating and modern are

  1. howradstudios.com
  2. victoriasecrets.ae
  3. joythebaker.com

For example howradstudios.com is modern because it implies a contemporary and up-to-date design that incorporates current trends and aesthetics.

Victoriasecrets.ae is elegant because it features a clean and minimalistic design, avoiding unnecessary clutter.

Joythebaker.com is visually captivating as it uses high quality striking images with an engaging colour palette.

*All of the pictures used on this website are my own and have been captured by me.